Marketing strategy catalog

100 marketing strategies

Only what to do and in which order. No time boxes. Pick the one that fits your product and start from it.

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100

LaunchUnder ₩500k / month
App launch
Store, ads and community together for the first installs and reviews after launch
5 automations
Prepare → Soft launch → Scale → Hand off
SearchNo ad budget
App store foundation (ASO)
Raise store visibility and install conversion with keywords, listing and reviews, no ad spend
4 automations
Keywords → Visuals → Reviews → Measure
Paid adsUnder ₩3M / month
Paid UA scale-up
Scale Meta, Google and Apple install campaigns on CPI and D7 retention targets
4 automations
Measurement → Creative test → Expand channels → Optimize
RetentionNo ad budget
Retention & CRM
Turn sign-ups into habitual users with push, email and Alimtalk sequences
✉4 automations
Diagnose → Onboarding sequence → Remind → Measure
ReferralUnder ₩500k / month
Referral loop
Raise the viral coefficient with two-sided rewards and a share-ready invite flow
⇄3 automations
Design → Launch → Amplify → Measure
LaunchUnder ₩500k / month
Pre-registration campaign
Stack launch-day installs with Play pre-registration, App Store pre-orders and a waitlist landing
✉4 automations
Pages → Collect → Launch day
ConversionNo ad budget
Onboarding & activation
Design the onboarding flow, in-app messages and activation metric so users feel value in the first session
3 automations
Define activation → Onboarding flow → In-app nudges → Iterate
OffersNo ad budget
Subscription & paywall optimization
Lift trial-to-paid with trial design, paywall copy and price tests, and trial-ending messages
4 automations
Baseline → Paywall design → Trial flow → Price & offer tests
RetentionUnder ₩500k / month
Win back dormant users
Bring lapsed users back with segmented win-back messages, offers and re-install retargeting
✉3 automations
Segment → Win-back messages → Send & retarget → Measure
BrandNo ad budget
Reviews & rating management
Protect and raise the store rating with request timing, a reply routine and negative-review handling
4 automations
Audit → Prompt design → Reply routine → Rating recovery
AcquisitionNo ad budget
Store featuring pitch
Pitch for App Store and Play editorial features with nominations, in-app events and story assets
3 automations
Qualify → Nominate → In-app events → Leverage
ReferralNo ad budget
Cross-promotion
Swap banners, pushes and bundles with apps that share your users to trade installs without ad spend
%3 automations
Find partners → Deal terms → Run → Measure
AcquisitionUnder ₩3M / month
International expansion
Pick a market, localize the listing, test local ads and seed local communities for the first users abroad
4 automations
Select market → Localize → Local ad test → Seed communities …
RetentionUnder ₩500k / month
In-app events for re-engagement
Run seasonal and themed events on a calendar, surfaced through store event cards, push and social, to drive return visits
4 automations
Event calendar → Build → Run → Review
ConversionUnder ₩500k / month
Self-serve signup funnel (PLG)
The product-led funnel from landing to paid, measured and improved one stage at a time
4 automations
Measure & landing → Acquire → Activate → Convert
SearchNo ad budget
SEO content engine
A keyword map and one article per question to compound search traffic
3 automations
Keyword map → Publish → Refresh & interlink → Review
LaunchNo ad budget
Launch day (Product Hunt & communities)
A one-day community launch across Product Hunt, Disquiet, X and LinkedIn
☺3 automations
Build the waitlist → Launch assets → Launch → Afterglow
AcquisitionUnder ₩500k / month
Lead generation
Landing, search ads and automated follow-up email to produce inquiries
4 automations
Landing & form → Start ads → Refine → Scale
ConversionNo ad budget
Trial to paid conversion
In-trial email and in-app sequences, an end-of-trial offer and sales assist to turn trials into paying users
✉4 automations
Diagnose → Trial sequence → Conversion offer → Sales assist
ConversionNo ad budget
Onboarding activation
Define the value moment and guide new signups there with a checklist, email and in-app nudges
✉4 automations
Define the value moment → Guide → Remove friction → Hand off
RetentionNo ad budget
Churn reduction
Spot at-risk accounts with health scores, then proactive support, save offers and exit surveys
✉4 automations
Churn signals → Proactive outreach → Save flow & exit survey → Win back
OffersNo ad budget
Annual & tier upsell
Usage-based segments, in-app banners, email and an annual discount to raise revenue per account
✉3 automations
Segment → Design the offer → Nudge → Review
SearchNo ad budget
Programmatic SEO
Hundreds of templated pages (use case, city, comparison) from data, interlinked and indexed for long-tail search
3 automations
Find the pattern → Template page → Scale → Review
SearchUnder ₩500k / month
Comparison & alternative pages
Win "A vs B" and "A alternative" searches with honest comparison pages and competitor-keyword ads
3 automations
Competitor keywords → Comparison pages → Competitor ads → Maintain
AcquisitionNo ad budget
Free tool (engineering as marketing)
A small free calculator, generator or checker that earns search and share traffic and leads to signup
☺3 automations
Pick the tool → Build → Distribute → Iterate
ReferralNo ad budget
Integrations & marketplace listings
Integrate with the tools customers already use, list on partner marketplaces and co-market into their user base
{}4 automations
Prioritise → Build & list → Co-market → Expand
BrandNo ad budget
Review-site reputation
Fill G2, Capterra and local review-site profiles, run review campaigns and use badges to win trust at the comparison stage
✉3 automations
Profiles → Request reviews → Respond & reuse
ContentNo ad budget
Changelog & build in public
Announce every update via changelog, X, LinkedIn and newsletter to drive return visits and word of mouth
✉3 automations
Set the rhythm → Publish → Share the process → Review
LaunchUnder ₩500k / month
Smart Store product launch
Detail page, seeded reviews and shopping search ads for the first orders and reviews
5 automations
Listing → Seed reviews → Spread → Hand off
Paid adsUnder ₩3M / month
Meta conversion ads (ROAS)
Test creatives, scale winners and retarget to hold ROAS
5 automations
Pixel & creatives → Test → Scale → Retarget …
ContentUnder ₩500k / month
UGC & influencer seeding
Seed products, collect creator content and reuse it in ads
★4 automations
Shortlist → Send → Collect → Reuse
OffersUnder ₩500k / month
Seasonal promotion
Teaser, main sale and last call run as one tight promotion
4 automations
Plan → Teaser → Main sale → Last call
SearchUnder ₩500k / month
Coupang ranking growth
Keywords, Coupang ads, reviews and Rocket to climb the category ranking
C4 automations
Listing → Ads → Reviews → Optimize
ConversionUnder ₩500k / month
DTC store (Shopify / Cafe24)
Own the brand story, first-purchase offer and customer data outside marketplaces
4 automations
Build → Capture → Drive traffic → Optimize
RetentionNo ad budget
CRM automation flows
Welcome, abandoned-cart, post-purchase and repeat reminders sent automatically
✉3 automations
Map flows → Write → Switch on → Tune
RetentionNo ad budget
Repeat purchase & subscription
Work out the consumption cycle, then automate repeat orders with subscription offers and reminders
3 automations
Cycle → Offer → Remind → Measure
OffersNo ad budget
Raise AOV with bundles
Bundles, sets, add-on offers and a free-shipping threshold that lift order value
3 automations
Analyze → Design → Expose → Measure
OffersUnder ₩500k / month
Live commerce
Plan, pre-announce, sell live and reuse the replay on Naver Shopping Live, Grip or Instagram
3 automations
Plan → Announce → Go live → Replay
OffersUnder ₩500k / month
Gifting seasons
Gift sets, wrapping, gifting placements and ads for Korea’s gifting seasons
4 automations
Design sets → Expose → Peak → Wrap up
BrandNo ad budget
Review engine
Seeded reviews, post-purchase requests, photo-review perks and replies as one routine
3 automations
Seed → Request → Reply → Reuse
AcquisitionUnder ₩500k / month
KakaoTalk Gift
Get into KakaoTalk Gift, tailor the listing for gifting and climb the gift rankings
3 automations
Onboard → Gift listing → Drive → Rank
LaunchUnder ₩500k / month
Crowdfunding launch (Wadiz / Tumblbug)
Story and rewards, open alerts, a supporter community and the post-campaign handoff
·4 automations
Story & rewards → Open alerts → Funding → After funding
Paid adsUnder ₩500k / month
Retargeting & cart recovery
Audience-specific creatives, coupon messages and frequency caps that bring visitors back
4 automations
Audiences → Creatives → Run → Tune
Paid adsUnder ₩500k / month
Naver shopping search ads
Keyword groups, bids, product names, tags and conversion tracking run on an efficiency target
4 automations
Keywords → Launch → Optimize → Scale
SearchNo ad budget
Naver Place & Google Business first page
A listing and review routine that lifts map search visibility
·4 automations
Fix the listing → Photos → Reviews & posts → Check rankings
ContentUnder ₩500k / month
Local Instagram regulars
Steady posting, small radius-targeted ads and a Kakao channel for neighbourhood regulars
4 automations
Set up → Publish → Radius ads → Turn into regulars
LaunchUnder ₩500k / month
Grand opening
Pre-open buzz, opening offers and post-open reviews for the first regulars
·4 automations
Before opening → Opening → After opening
RetentionUnder ₩500k / month
Kakao channel regulars
Grow Kakao channel friends with an add-bonus and bring them back with messages and coupons
4 automations
Set up the channel → Collect friends → Run messages → Win back
SearchUnder ₩500k / month
Delivery app visibility & conversion
More orders on Baemin, Coupang Eats and Yogiyo through photos, hero menus, ads and review events
·4 automations
Fix the store page → In-app ads → Review event → Repeat orders
RetentionNo ad budget
Membership & stamps for repeat visits
Turn first-timers into regulars with Naver membership, Kakao stamps or your own points
·3 automations
Design the reward → Roll out → Operate → Tune
BrandNo ad budget
Review & rating management
A review-request path, reply rules and negative-review handling that protect rating and trust
·4 automations
Request path → Reply rules → Handle negatives → Watch
ContentUnder ₩500k / month
Local influencer invitations
Pick and host local creators, then reuse their content in ads and on your listing
★3 automations
Shortlist → Invite → Visits & posts → Reuse
ConversionNo ad budget
Reservation conversion
Shorten the path to the booking button on Naver, Catchtable or Tabling and cut no-shows
·3 automations
Connect booking → Drive bookings → Prevent no-shows → After the visit
AcquisitionNo ad budget
Local communities & Karrot
Rule-abiding posts and neighbourhood events on mom cafés, local forums and Karrot
☺3 automations
Map communities → Join in → Neighbourhood event → Review
ReferralNo ad budget
Neighbourhood partnerships
Cross-coupons and joint events with nearby shops, offices and gyms to share customers
%3 automations
Find partners → Propose → Run → Expand
OffersUnder ₩500k / month
Seasonal & limited menu
Plan, tease, launch and learn from seasonal items to drive repeat visits and buzz
4 automations
Plan → Tease → Launch → Learn
ContentNo ad budget
Short-form channel growth
Hook formulas, a publishing rhythm and thumbnails that grow Shorts, Reels and TikTok followers
4 automations
Find the axis → Publishing rhythm → Optimise hooks → Make it a series
ContentNo ad budget
Newsletter subscriber growth
A lead magnet, referrals and a steady issue cadence to grow a list you own
✉4 automations
Lead magnet → Issue cadence → Referral loop → List health
SearchNo ad budget
YouTube long-form & search
Searchable topics, tested titles and thumbnails, and series for evergreen views
4 automations
Topic research → Produce & publish → Title & thumbnail tests → Series & playlists
ContentNo ad budget
Podcast launch & growth
Format, guests, clip reuse and directory listings that build a listener base
·4 automations
Format design → Directory launch → Guests & cross-promo → Clip reuse
ConversionNo ad budget
Membership & patronage
Turn loyal fans into paying members with tiered perks and a steady conversion CTA
·4 automations
Perk design → Open → Conversion CTA routine → Retention
ReferralNo ad budget
Brand deals & sponsorships
Media kit, rate card, outreach and performance reports that win repeat sponsorships
✉3 automations
Media kit → Outreach → Deliver → Report & renew
RetentionNo ad budget
Fan community
Rules, rituals and exclusive content that keep fans close in a chat or forum
☺3 automations
Space & rules → Invite → Rituals → Engagement health
LaunchNo ad budget
Digital product launch
Waitlist, pre-sale, a launch email sequence and reviews that sell a course, ebook or template
✉5 automations
Validate & waitlist → Pre-sale → Launch → Evergreen
ContentNo ad budget
Content repurposing system
Split one long-form piece into shorts, posts and a newsletter in each channel’s format
4 automations
Format map → Production pipeline → Distribute & search → Per-channel results
ContentNo ad budget
Live streaming routine
Scheduled lives, reminders, highlight clips and tips that build a real-time audience
3 automations
Show format → Reminders → Highlights → Tips & merch
AcquisitionNo ad budget
LinkedIn + cold email pipeline
ICP list, content, outbound and demos as one repeatable pipeline
☺✉4 automations
ICP & list → Trust content → Outbound → Demo & webinar
BrandUnder ₩500k / month
Case-study engine
Interview, publish and amplify customer stories so proof does the selling
4 automations
Interview → Produce → Distribute → Retarget …
AcquisitionUnder ₩500k / month
Webinar lead engine
Topic, landing and invites, delivery, then follow-up and sales hand-off, repeated
✉☺4 automations
Topic & speaker → Invite → Deliver → Follow-up & hand-off
AcquisitionUnder ₩3M / month
Account-based marketing
Target accounts, per-account messaging, LinkedIn ads and tailored content across many touches
·✉4 automations
Account selection → Per-account messaging → Multi-touch → Meetings & expand
ReferralUnder ₩500k / month
Partner & reseller channel
A partner program, onboarding kit and co-selling that borrow others’ sales reach
%✉4 automations
Program design → Recruit → Enablement → Co-selling
SearchNo ad budget
Intent-keyword SEO
Buying-intent keywords, solution guides and comparisons with a demo CTA
·4 automations
Keyword map → Guides & comparisons → Conversion devices → Rank & refresh
Paid adsUnder ₩3M / month
Demo landing + search ads
Intent keywords, a demo landing form, auto-replies and a response SLA that turn enquiries into meetings
5 automations
Landing & form → Keywords & ads → Response SLA → Optimise
AcquisitionUnder ₩3M / month
Conference & trade show leads
Pre-booked meetings, booth flow, lead capture and follow-up sequences that turn an event into pipeline
📍✉4 automations
Pick & plan → Pre-booked meetings → On site → Follow-up
BrandNo ad budget
Founder thought leadership
Opinionated posts on LinkedIn, a newsletter and guest columns that bring inbound leads
☺4 automations
Find the stance → Steady publishing → Long-form & columns → Inbound capture
AcquisitionUnder ₩500k / month
Lead magnet & nurture
Build a diagnostic, report or template, gate it on a landing page and nurture to a demo
✉☺4 automations
Build the asset → Distribute → Nurture → Measure & next asset
ReferralNo ad budget
Customer referral & references
Referral rewards, reference calls and reviews that let happy customers bring the next ones
⇄✉4 automations
Find advocates → Program design → Ask → Keep the relationship
AcquisitionUnder ₩500k / month
Public sector & enterprise procurement
Procurement portals, bid tracking, certifications, proposal templates and references to enter public and enterprise buying
·✉5 automations
Eligibility & certs → Bid intelligence → Proposal → Reference expansion
LaunchUnder ₩500k / month
Event ticket sales
Sell tickets in order: early bird, line-up reveals, then last-call pressure
5 automations
Sales page → Early bird → Line-up reveals → Last call
OffersNo ad budget
Tiered pricing & early bird
Design early-bird, regular, door and group pricing so buying early makes sense
✉3 automations
Design pricing → Announce stages → Move between stages → Review
ReferralNo ad budget
Speaker & partner amplification
Give speakers, performers and partners a share kit and personal codes so their audiences come
⇄3 automations
Share kit → Send → Track & nudge → Reward & wrap up
ReferralNo ad budget
Sponsor acquisition
Sponsorship tiers, a target list, pitch emails and exposure reports to win and keep sponsors
✉3 automations
Package → Target list → Pitch → Deliver & report
ReferralNo ad budget
Community & media partner tickets
Partner codes and co-promotion with communities, newsletters and media to sell tickets
%☺3 automations
Find partners → Propose → Co-promote → Settle & keep
ContentNo ad budget
Post-event content & next-event leads
Publish photos, video and recaps, survey attendees and build the waitlist for the next event
4 automations
Collect → Publish → Waitlist → Learn
BrandNo ad budget
Brand foundation
Positioning, message house, tone and visual kit so every channel says the same thing
·3 automations
Words → Look → Apply
AcquisitionUnder ₩500k / month
Viral challenge / meme campaign
Design an easy-to-copy format, seed it with creators, measure the spread
↗4 automations
Design → Seed → Amplify → Measure
BrandNo ad budget
Press release & PR launch
Release, media list, outreach and follow-up that earn coverage
PR2 automations
Angle → Pitch → Track
AcquisitionNo ad budget
Zero-budget start
First users from communities, search and content, no ad spend
☺4 automations
List → Routine → Double down
MeasurementNo ad budget
Fix the funnel bottleneck
Find where users leak with numbers and fix one stage
4 automations
Diagnose → Experiment → Decide
BrandNo ad budget
Competitor analysis & differentiation
Map competitors, find the message gap, claim a difference and back it with comparison content
3 automations
Map → Gap → Prove → Watch
OffersUnder ₩500k / month
Pricing & offer test
Validate price points, trial-vs-discount and guarantees with landing A/B tests
4 automations
Hypothesis → Build → Run → Decide
ConversionNo ad budget
Landing page CRO
Fix hero copy, social proof, CTA, form length and speed, then A/B the gains
3 automations
Audit → Fix → Test → Lock
AcquisitionNo ad budget
Email & notification list building
Grow a contact list with a lead magnet, pop-ups and forms, then welcome them with a sequence
✉3 automations
Lead magnet → Capture → Welcome → Nurture
ReferralUnder ₩500k / month
Referral program
A customer referral loop with reward structure, invite copy, tracking and fraud control
⇄4 automations
Design → Build → Launch → Tune
BrandNo ad budget
Social proof engine
Build a review flow, turn reviews into content and numbers, put them on landing pages and ads
✉3 automations
Collect → Convert → Place → Loop
Paid adsUnder ₩3M / month
Creative testing system
Test hook, format and offer variables on a cadence and build a winners library
4 automations
Frame → Batch → Run → Library
MeasurementNo ad budget
Measurement setup
GA4, UTM, pixels, conversion events and a dashboard so every decision has numbers
3 automations
Define → Install → Dashboard → Routine
ReferralNo ad budget
Co-marketing partnership
Reach each other’s customers with a brand that shares your audience: joint content, events, bundles
%3 automations
Shortlist → Agree → Run → Review
MeasurementNo ad budget
Customer research & positioning
Find the real reason people buy with interviews and JTBD, test messages, refresh personas
✉3 automations
Recruit → Interview → Synthesize → Test
ReferralUnder ₩500k / month
Affiliate program
Performance-based acquisition with commission tiers, tracked links, a creative kit and partner recruiting
%4 automations
Design → Kit → Recruit → Operate

100 marketing strategies

App launch

App store foundation (ASO)

Paid UA scale-up

Retention & CRM

Referral loop

Pre-registration campaign

Onboarding & activation

Subscription & paywall optimization

Win back dormant users

Reviews & rating management

Store featuring pitch

Cross-promotion

International expansion

In-app events for re-engagement

Self-serve signup funnel (PLG)

SEO content engine

Launch day (Product Hunt & communities)

Lead generation

Trial to paid conversion

Onboarding activation

Churn reduction

Annual & tier upsell

Programmatic SEO

Comparison & alternative pages

Free tool (engineering as marketing)

Integrations & marketplace listings

Review-site reputation

Changelog & build in public

Smart Store product launch

Meta conversion ads (ROAS)

UGC & influencer seeding

Seasonal promotion

Coupang ranking growth

DTC store (Shopify / Cafe24)

CRM automation flows

Repeat purchase & subscription

Raise AOV with bundles

Live commerce

Gifting seasons

Review engine

KakaoTalk Gift

Crowdfunding launch (Wadiz / Tumblbug)

Retargeting & cart recovery

Naver shopping search ads

Naver Place & Google Business first page

Local Instagram regulars

Grand opening

Kakao channel regulars

Delivery app visibility & conversion

Membership & stamps for repeat visits

Review & rating management

Local influencer invitations

Reservation conversion

Local communities & Karrot

Neighbourhood partnerships

Seasonal & limited menu

Short-form channel growth

Newsletter subscriber growth

YouTube long-form & search

Podcast launch & growth

Membership & patronage

Brand deals & sponsorships

Fan community

Digital product launch

Content repurposing system

Live streaming routine

LinkedIn + cold email pipeline

Case-study engine

Webinar lead engine

Account-based marketing

Partner & reseller channel

Intent-keyword SEO

Demo landing + search ads

Conference & trade show leads

Founder thought leadership

Lead magnet & nurture

Customer referral & references

Public sector & enterprise procurement

Event ticket sales